50 Things You Must do in On Page Optimization On-Page SEO Factors Perfecting Keyword Research and Targeting Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO Ensure title tag is less than 65 characters including spaces. Ensure description tag is less than 155 characters including spaces. Creation of meta description tags of the page including tagged facts and structured data about the Page. Creation of search engine friendly URL with relevant keyword or phrase with shorter length. Creation of static URL, avoid dynamic URL and session ID Creation of Meta Robots to allow the search engine to index the web page Creation of Meta Keywords Tags although not much considered by search engines. Creation of <Language> meta tag If your site is language-specific,. Use Canonical URL Tag to avoid duplicate content on your site from search engines indexing. Optimization of Global Navigation Link Structu...
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